The Balance of Energy & Concrete Design in Events at 1111 Lincoln Road

Miami Beach, FL – October 14 – On October 14, hospitality and industry leaders came together and celebrated the event space at 1111 Lincoln Road. The iconic venue has dedicated a new logo representing the remarkable event space located in Miami Beach.

Produced by Evolve Miami, Monica B. Don was inspired by the brilliance of the architectural concrete design of the Jacques Herzog building. The concrete design was the theme of the event. This was an incredible collaborative effort by all of the event leaders. The geometric rope design and graffiti art was provided by Anthology Floristry & Event Design, the concrete wall created by Evoga Event Productions, and the dramatic lighting design elements were created by Aver Productions.

Other partners and sponsors included, Lavish Event RentalsLitus Music – featuring Sol + the Tribu and DJ Sol, Le Basque CateringParadise ProseccoThierry Isambert Culinary & Event DesignBill Hansen CateringSTYLE CateringChef Billy G CateringPopup StructuresUnique Culinary CollectiveAdvanced Staffing AlliesCapture Pod 360PerrierS. Pellegrino, Aquanni, 1853 Old Vine Estate WineOrganika VodkaVeza SurBrown +CO PRWright Worldwide, and YML Cleaning & Event Services.

Discovering Unique Spaces at the Rubell Museum
Rubell Museum New Location
Bringing together hundreds of the top professionals in the events industry,
The Rubell Museum celebrated the move from their well known Wynwood location to up
and coming Allapattah. Special events company Le Basque produced and catered the
celebration and Alejandro Muguerza, the Creative Director of Le Basque , was inspired
by the history and natural attractions of the Allapattah area. Ten large trees were suspended
from the ceiling of the 7,300 square foot events hall and a sixty foot expanse of video
projection had flamingos and alligators alternating with clips of colorful fruits and
vegetables in a nod to the former life of the Rubell Museum buildings.
Garden Delights
A secret garden of native Florida plant specimens was the backdrop as guests were
welcomed with Pommery Champagne and cool jazz from Beltro Entertainment.
Capture Pod 360°
Experience A virtual view of a stunning room for future events;
Rubell Main Gallery 23. Click the images below to see Mera Rubell and the
team from PRA Destination take a spin amongst the art.
Catered by Le Basque
A decadent Charcuterie Market Table and a colorful Sweet Verrines Table kept guests busy
while they sampled signature canapés. A highlight was the busy jamon carving station provided
by Cinco Jotas. The enormous East Wing events hall was framed by dynamic video mapping put together by SoFlo Studio and every element throughout the event was precision lit by JM Design Lighting and Draping. Monica Don, from Evolve Miami joined forces with Le Basque to support
the Museum with her invaluable expertise to make this event such a success.
Plant Your Next Event!

A beautiful nursery and Aroma Espresso coffee station were created on the courtyard next to the future LEKU restaurant. The Little River Cooperative Nursery grew the party favors for this event; edible plants of Cucumber, Lettuce, and Nasturtium handed to guests in burlap bags. 

A Night at the Museum
All 36 galleries of the Rubell Museum were open to guests with private docent tours of
the expansive contemporary collection. After all the superlative art, there were inspired
cocktails by Brickell Wines and Elyx Vodka and edgy DJay spins by Litus Entertainment.
Guests found plenty of opportunities to reset after all the art viewing with church pew
lounges by Events on the Loose and Unearthed Rentals bringing in bistro settings, tables,
and an amazing wood Helix Dome in the courtyard. Juan Roselione-Valadez, Director of the
Rubell Museum, spoke on the genesis of the Museum project and expressed thanks for all
of the overwhelming contributions from the vendors in the events world. After the speech,
a Junkanoo Band livened the guests with an authentic Haitian Carnival and guests lingered
under the stars.
A Year of Amazing Venues, Art, People,
Entertainment and Events
Highlights of 2019
Elmgreen & Dragset’s installation for the Miami Beach Convention Center .
T he convention center will soon be home to seven installations at a total cost of $7 million. The largest single percent-for-art purchase in U.S. history.

New World Center

The New World Center , home of the New World Symphony, (NWC) was host to an array of events during Miami Art Week 2019, from a luxury dinner served by the world’s leading Michelin star chefs to discussions by titans of the art industry.

The Bass Museum
Miami Art Week

The Bass celebrated the opening of Mickalene Thomas: Better Nights and Lara Favaretto: Blind Spot, as well as the ongoing exhibition Haegue Yang: In the Cone of Uncertainty; sponsored by Artsy. Photography by Madison Voelkel/

The Fillmore Miami Beach at Jackie Gleason Theater

The Fillmore has had an extraordinary year of Art, Entertainment and hosting events for Art Basel. From Madonna to Lizzo and just fabulous people.

1111 Lincoln Road

1111 Lincoln Road continues to be one of the most compelling destinations in Miami Beach. Designed by Swiss architects Herzog & de Meuron, the gorgeous facility brings together events, retail and parking under one truly spectacular roof.

Miami Beach Woman’s Club

The newly relocated grand opening of the Rubell Museum in Miami and
Dior Art Basel. Endless global media came and covered all the festivities.

Town and Country

All the ARTISTS in Miami Came Out to the Opening Night of the Rubell Museum.
Attracting a range of visitors from the fashion, art, and culture worlds to celebrate
creative innovation, L’OFFICIEL
“We are celebrating a long history a deeply personal collection of contemporary art
to the broader public. Our new museum encompasses more that 52,000 square feet of exhibition space, a research library, a garden of native plants, a special event space and and LEKU restaurant.” From The Welcome to the Rubell Museum.


This new restaurant in Allapattah wants Miami to get
excited about Basque cuisine. The group is composed of Alejandro Muguerza of Le Basque Catering in Miami; Andreas Schreiner of Schreiner Hospitality; Terry Zarikian, former food publicist and alum of the New York and South Beach Wine & Food Festivals; and the 30-year-old Executive Chef Mikel Goikolea, formerly of Azurmendi Prêt à Porter. LEKU opens beginning of 2020.

The Temple House

The Temple House has served a pivotal role in events and productions for locals and celebrities alike and has been seen over 800 million times in various films, photo and video productions

This new restaurant in Allapattah wants Miami to get excited about Basque cuisine

The new Rubell Museum debuts in Allapattah just in time for Art Basel on Dec. 4. By January, it will have a brand new restaurant as well. The spot is called LEKU, which translates into “The Place” in the ancient Basque language Euskera. It is owned by an impressive conglomeration of restaurant and hospitality industry vets with serious culinary creds. That group is composed of Alejandro Muguerza of Le Basque Catering in Miami; Andreas Schreiner of Schreiner Hospitality; Terry Zarikian, former food publicist and alum of the New York and South Beach Wine & Food Festivals; and the 30-year-old Executive Chef Mikel Goikolea, formerly of Azurmendi Prêt à Porter.

The lunch and dinner menus have been created by the aforementioned food squad along with chef de cuisine Aitor Garate Berazaluze, former sommelier and development manager at Spain’s lauded Asador Etxebarri located in Atxondo, Basque Country. Much of the action will take place in the restaurant’s outdoor space where an impressive Basque grill will be the focal point for wood fired items.

“The Grill” will serve family-style portions of lamb, beef, whole local fish and Maine lobster and fresh vegetables. Food fans will, er, bask in the menu starring Seafood Salpicon with tomato emulsion; Basque Lobster Salad; Vegetable Tartare with Beets; and Croquetas with 5J Ham. “Spoon Dishes” will include daily changing preparation of seasonal heirloom beans and “Porrusalda,” the traditional Basque leek and potato soup. Seafood dishes will include Sea Bass with Hollandaise and Arugula Gelée and Soupy Rice with Clams. Carnivores will revel in the Slow-Roasted Beef Cheeks in Rioja Wine with Boniato in Textures, and Presa Iberica (from an American farm) with garbanzo wheat and light cream of garlic.

Venue Series Volume III

Over fifteen years ago, entrepreneur and Miami native Craig Robins recognized the potential of the Miami Design District, and started acquiring and redefining properties in the area. Through careful stewardship. the Design District began to juxtapose design brands with internationally important art collections, phenomenal temporary and permanent art and design installations, and great restaurants and venues.

The Palm Court and Palm Court Event Space
The Palm Court Event Space is a multi-functional 4,947 square foot space to host the neighborhood’s
cultural programming. A new structure built above an existing building, The Event Space is perched above the surrounding buildings with a commanding view of the district. The slabs are formed within a decorative relief mold, a nod to the tropical modernism of Miami’s historic architecture. Finally, a custom system of folding hardwood doors retract completely to create a seamless outdoor environment only possible in Miami.
All together the building’s bold structure, floral decoration, and airy openness combine to make a
uniquely Floridian space.
The Moore Building
The Moore Building is located in the heart of Miami’s famed Design District.
This historic venue is over 210000 Sq Feet and was built in 1921 as the furniture showroom space for Moore and Sons. The truly unique building boasts four floors of arcaded spaces totaling more than 2,100 square feet:
Accommodates 2,500 people for receptions and 1,100 for seated events. On permanent display in the atrium is the site-specific installation “Elastika,“created by Iraqi-born London-based architect, Zaha Hadid, and commissioned by owner Craig Robins, president of Dacra.
Paradise Plaza Event Space

The 7,800 square-foot Paradise Plaza Event Space can easily be transformed for any occasion,ranging from weddings to large cocktail receptions, art exhibits to fashion shows. Offers incredible views of the District and the Museum Garage backdrop sets the tone for a unique guest experience. The space fits up to 1,200 guests.Custom open accordion doors to create a unique indoor/outdoor space, complete with an outdoor garden oasis.

Paradise Plaza
Over 20000 sq foot Paradise Plaza is the ideal location in the Miami Design District for open-air activations, film and photo shoots. Featuring Urs Fischer’s “Bus Stop” and the work of famed artist Freeland Buck. The two-story offers access to a number of retail stores, restaurants, and public art.
Paradise Plaza is home to flagship stores such as Gucci, Joseph and Rick Owens. It also boasts Spin’s only retail location in the US,

The Jungle Plaza
The Jungle Plaza is Miami Design District’s ideal event space for large-scale concerts and other live performances. Featuring a 20,000+ square-foot plaza and a 6,500 square-foot tent with
adjustable vinyl/glass walls and generator/AC capabilities, Jungle Plaza allows for a unique indoor/outdoor experience. It also features a 200 square foot covered pergola perfect for guest seating or a stage.

Rooftop Garden
Perched atop the newly constructed Garden Building in the Miami Design District is just that place. Designed by landscape architect, Nathan Browning with Island Planning, the 5,198 sq foot garden features three fully-mature Mahogany trees, a maze of Jamaican Spice-Wood hedges, and accented with
philodendrons and Railroad vines. Ambient contemporary lighting and expansive marble seating create an interweaving of landscape and structure that will enhance any event.

Le Basque Couture History with the Miami Design District
Since the very first Art Basel event next to the Moore Building with Craig Robins, catering the W Magazine,
YSL dinner, and the Hermes launch, Le Basque is the stylish preferred caterer for the Miami Design District.
With over thirty avant-garde exquisite retailers such as Cartier, Louis Vuitton, Stella McCartney,
Le Basque brings the highest level of excellence, creativity, and demand for these leading design retailers.
All the details and fundamental elements are brought together to enhance the unique architectural
properties of the Miami Design District.

Celebrating A Remarkable Year.

It has been a year of evolving into new heights beginning with the
Miami Beach Convention Center. “There is no other city comparable to Miami Beach that has iconic award-winning venues, museums, the New World Symphony steps away from the Miami Beach Convention Center. The new era of Miami Beach and Miami is here!
Steven Haas, Director of Operations of  Center Plate,  showing the renderings of the new Miami Beach Convention Center. Steve discussed the critical importance of hospitality excellence in representing Miami Beach across all venues and industries with one voice.
One year later, The Miami Beach Chamber Tourism and Hospitality Council having their first site visit at the new


Le Basque Serve Up Culinary Artistry
Alejandro Muguerza Vice President Ian Perris and Chief Operating Officer Jim Mozina
Le Basque specializes in personalized catering and event planning for corporate and private clients. No two projects are alike, quite simply because no two events are the same. They seem to really enjoy focusing on the distinct features of each client, the event space and the guests who will be in attendance. The “party reflects the best of the clients themselves,” explains Muguerza. “It’s almost like branding themselves. It’s customized to them.” Miami Herald
Le Basque Catering and Production Company, South Florida, Hamptons, NYC, and Europe.
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EVOLVE MIAMI BEACH and MIAMI will soon have a Hospitality APP. SHOKWORKS is a International designer APP company for hospitality, entertainment, media, sporting and concert arenas. EVOLVE and SHOKWORKS will be collaborating on exciting high tech hospitality programs. GOOD TIMES below, is one of the launching Destination APPS for Panama. SHOKWORKS will be opening offices in Miami and they are thrilled to design the APP for the new Inter Miami CF Soccer Team.


COLIN BAER EVENTS in NYC started as a full service events company in 2000, with the goal of creating unforgettable moments for our clients and challenged ourselves to think outside the box. Our focus is on architecturally streamlined concepts fused with modern and classic styles. Each completed event project is a blend of eye catching palettes and bold trends. Colin is now collaborating with EVOLVE for his NYC and South Florida clientele. Checkout Sugarcane in Dumbo, Brooklyn!

The International Mango Festival

Miami’s most celebrated summertime event.

Hosted by Fairchild Tropical Botanic Garden and Le Basque Catering

Fairchild Tropical Botanic Garden

Celebrating the Best Of EVOLVE Venues 

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